One of the biggest benefits associated with deploying digital menu boards is that they simply make the menu items look more appetizing. The images are dynamic and the colors are more vivid.
A digital menu board will bring your menu to life and provide a more realistic expectation of what your food looks like. Content features like steam and condensation can be introduced to tempt customers into purchasing the menu items. Video and animated gifs will receive better engagement from your customers and enables you to steer their eyes to areas you particularly want them to focus on.
In addition to showcasing a menu, content can be designed to provide education and or entertainment creating a real experience for your customers whilst they wait in line to place an order.
When you consider the fact that introducing digital menu boards also eliminates the need to print and distribute static posters at every change of campaign and that you are able to schedule menu changes based on the time of day or demographic customer cycles, it becomes pretty obvious why most quick service restaurants and casual dining operators are making the move to digital menu boards.
Note: Setup can be singular or multiply screen but is most commonly set up as a 2 or 3-screen set up.
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